Wholesale Vape and Electronic Cigarette: The Complete Pro Guide

The electronic cigarette market in France represents more than 2.5 billion euros and continues to grow. For professionals — tobacconists, managers of specialized shops, e-merchants — partnering with the right vape wholesaler is the key to a profitable and sustainable business. This complete guide reveals everything you need to know to choose your products, understand leading brands like OXVA, Vaporesso, Aspire and JNR, master the 2026 regulations and maximize your margins. Whether you are looking for a compact pod, a powerful kit, an electronic hookah or wholesale e-liquids, CBDeau PRO is your trusted partner with more than 500 vape references available in permanent stock.

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Electronic cigarette wholesale: the complete catalog for professionals

The term electronic cigarette — also called e-cigarette, vape, ecigarette, ecig, e-cig or electronic cig — refers to an electronic device that vaporizes a flavored liquid, with or without nicotine, to produce inhalable vapor. Unlike the traditional cigarette, there is no combustion, no tar, no carbon monoxide. This is the alternative that millions of French people have adopted and that your customers are actively seeking.

As a professional, offering a varied catalog of electronic cigarettes is essential. Your customers have different profiles: the beginner looking for a simple pod (entry-level e-cig), the intermediate vaper who wants a high-performance kit, the thrill-seeker who desires a powerful box, or even the fan of electronic hookah for convivial sessions. At CBDeau PRO, your vape wholesaler, we have structured our offer into 4 main families to simplify your sourcing.

The 4 vape product families to offer your customers

Pod & Pod Mod — The best-seller

The pod is the electronic cigarette best-selling in France in 2026. Compact, lightweight, often equipped with interchangeable cartridges, it appeals to both beginners and experienced vapers. The flagship models — OXVA Xlim, Vaporesso XROS, Aspire Nexi One — offer an excellent performance/simplicity ratio. In short, it's the segment that generates the most volume and recurrence thanks to consumables (cartridges, coils).

Kits & Box — Power

Electronic cigarette kits and boxes are aimed at experienced vapers seeking more power, battery life, and customization. With built-in batteries ranging from 1500 to 3200 mAh and power up to 80W, these devices allow fine-tuning of the vaping experience. The Vaporesso Luxe XR Max 2 and the Vaporesso Armour G are must-have references in this segment for your demanding customers.

Rechargeable Puffs — The trend

Since the ban on disposable puffs in France (February 2025), rechargeable puffs have taken over. These high-capacity devices (up to 32,000 puffs) combine ease of use with regulatory compliance. The JNR puffs — Falcon X Plus, Aerox 32000, Joker, Panda — dominate this market with a range of over 50 flavors and carton formats ideal for professionals.

E-liquids — The recurring consumable

E-liquids are the lifeblood: it's the product your customers repurchase most often. Offering a wide choice of e-liquids for electronic cigarettes — fruity, menthol, classic, gourmet — with different nicotine levels and PG/VG ratios is how to retain your customers and generate recurring revenue. We reference recognized French brands for their quality and compliance.

Best electronic cigarette 2026: the best-selling brands

Choosing the right brands to reference is crucial for your turnover. In 2026, four manufacturers stand out clearly in in-store and online sales. Drawing on our field experience — we equip hundreds of points of sale in France — we present to you the best electronic cigarettes to offer your customers this year. Each brand has its own DNA, target audience, and selling points that you can leverage to effectively advise your clientele.

Top 4 vape brands for professionals

OXVA — The king of pods

OXVA has established itself as the reference for compact pods in France. The Xlim Pro 2 DNA (1300 mAh, 5-30W) integrates Evolv technology with Replay mode and Anti Dry Hit protection that guarantee optimal flavor reproduction. The Xlim Go (1000 mAh, 30W) appeals with its ultra-compact format ideal for nomadic vapers. With its elegant design and consistent performance, OXVA is the safe choice for your customers who want the best pod electronic cigarette on the market. Average observed margin: 45 to 55%.

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Vaporesso — Power and versatility

Vaporesso is the manufacturer that covers the widest spectrum of vapers. From the XROS pod for beginners to the Luxe XR Max 2 (3200 mAh, 5-80W, 5 ml tank) for experts, through the Armour G and Armour S kits, every electronic cigarette product from Vaporesso is designed to satisfy a specific customer profile. Compatibility with GTX coils, the true market standard, is a powerful selling point for consumables repurchase.

Aspire — The quitting expert

Aspire is historically one of the first electronic cigarette brands in the world. In 2026, its Nexi One Dual — elected best pod at VapExpo — has become a reference for smokers in transition. The Flexus, the Gotek X and the Minican complete a range designed for simplicity and effectiveness. If your clientele includes smokers who want to quit, Aspire is the must-have brand to feature in your showcase.

JNR — The leader in rechargeable puffs

JNR dominates the rechargeable puffs segment with a complete range adapted to the French market post-disposable ban. The Falcon X Plus and the Aerox 32000 (up to 32,000 puffs) offer exceptional autonomy. The Joker and the Panda target young customers with attractive designs. With over 50 flavors available and carton formats, JNR is the perfect product to generate volume in stores and tobacconists.

Electronic hookah and e-hookah: a segment in full explosion

The electronic hookah — also called e-hookah, e-nargile or electronic hookah — is a vaping device that reproduces the experience of traditional hookah without combustion, without charcoal and without tobacco. Unlike a classic electronic cigarette, the e-hookah stands out with an airy draw (DTL), a large capacity tank, a wide drip tip and a powerful battery of at least 3000 mAh for prolonged sessions with friends.

For professionals, electronic shisha represents a major business opportunity. The search volume for this term exceeds 5,000 monthly queries in France, and demand is driven by a young, connected clientele seeking an alternative to traditional hookah. The shisha flavors — double apple, grape-mint, exotic fruits — are among the most requested and are available both in e-liquid and rechargeable puffs.

At CBDeau PRO, we offer devices compatible with shisha use and a range of e-liquids with authentic shisha flavors featuring high VG bases (70/30 or 80/20) for dense, generous vapor production true to the traditional hookah experience. This is a complementary segment to classic vaping that allows you to reach a clientele that doesn't necessarily identify with the world of electronic cigarettes.

Vape and shisha flavors: all scents to satisfy your customers

The choice of electronic cigarette flavors is the primary purchase criterion for your customers. Offering a varied range of flavors ensures every vaper finds their favorite in your store and returns regularly. Here are the 5 essential families of vape flavors and shisha flavors to stock.

Fruity — The absolute best-sellers

Strawberry, mango, watermelon, blueberry, red fruits, lychee, pineapple, dragon fruit: fruity flavors account for over 50% of e-liquid sales in France. Fresh and accessible, they appeal to both beginners and experienced vapers. Iced variations (fruits + menthol) are especially popular in summer.

Menthol & Fresh — The crowd-pleasing freshness

Ice mint, pure menthol, green mint, eucalyptus: the menthol/fresh segment is the second best-selling. The pronounced throat hit and refreshing sensation appeal to former menthol cigarette smokers (banned since 2020) and vapers seeking intense sensations.

Classics & Tobacco — For smokers in transition

Blond tobacco, dark tobacco, Virginia, classic RY4, hazelnut tobacco: classic flavors remain essential to guide smokers through their transition to vaping. They replicate the familiar tobacco sensations while eliminating combustion. A niche but loyal segment.

Gourmand — The premium trend

Vanilla custard, salted butter caramel, biscuit, cookie, lemon tart, cheesecake: gourmand flavors are gaining momentum and appeal to vapers seeking a rich, complex taste experience. This is the premium segment with often higher margins.

Hookah & Orientals — The high-potential niche

Double apple, grape-mint, hookah apple, pomegranate-rose, spiced exotic fruits: the hookah flavors are directly inspired by traditional hookah tobaccos. This segment attracts a specific clientele, often young, and generates a higher average basket. JNR puffs also offer a wide range of these oriental flavors.

Pro tip: Order a sampling of each family to test with your clientele. Top sellers vary by geographic area and your customers' profile. Our sales team can help you build a custom assortment tailored to your point of sale.

Wholesale vape prices: rates and margins for professionals

Profitability is at the heart of your purchasing decision. By choosing a electronic cigarette wholesaler like CBDeau PRO, you access wholesale vape prices significantly lower than public rates, allowing you to generate attractive margins from your first order. Our pricing grid is designed to reward loyalty and volumes.

Pods & Kits — Margin 40% to 55%

Pod-type electronic cigarettes (OXVA Xlim, Vaporesso XROS, Aspire Nexi One) are the ultimate entry products. The wholesale purchase price allows you to offer competitive prices while maintaining a comfortable margin. Associated consumables (cartridges, coils) then generate recurring revenue with even higher margins.

Rechargeable Puffs — Margin 45% to 60%

Cardboard JNR puffs are the king product in terms of volume. Decreasing prices per carton allow for exceptional margins, especially on best-seller flavors. The carton format (10, 20 or 50 pieces depending on models) simplifies your stock management and shelf stocking.

E-liquids — Margin 50% to 65%

Wholesale e-liquids offer the best margins in the vape sector. Bought in bulk, 10 ml bottles and large formats allow you to maximize profitability. It's also the product your customers repurchase most frequently, ensuring steady cash flow.

Accessories — Margin 35% to 50%

Coils, replacement cartridges, charging cables, carrying cases: vape accessories are the natural complement to every hardware sale. Their low unit cost and constant demand make them an essential additional margin lever in your assortment.

Our prices are tiered : the more you order, the lower your unit price. We also offer discovery packs for professionals who want to test our range before committing to larger volumes. Contact our sales team to receive our complete and confidential price list.

Regulation electronic cigarette in France: what every professional needs to know in 2026

Selling electronic cigarettes and e-liquids in France is governed by a strict regulatory framework that it is imperative to master. As a professional, you are responsible for the compliance of the products you sell. Here are the essential rules to know in 2026:

Directive TPD (Tobacco Products Directive)

European regulation sets the standards: nicotine e-liquids limited to 10 ml per bottle, maximum concentration of 20 mg/ml nicotine, maximum 2 ml tanks for pre-filled cartridges. All products must be notified to ANSES before marketing. At CBDeau PRO, 100% of our vape products are TPD compliant.

Ban on disposable puffs (February 2025)

Since February 26, 2025, the sale and free distribution of disposable electronic cigarettes (sealed cartridge + non-rechargeable battery) are prohibited in France. This measure does not apply to rechargeable puffs with rechargeable batteries like the JNR Falcon X, Aerox or Joker that we distribute, which remain fully legal.

Neutral vape packaging (planned 2026)

The National Tobacco Control Program 2023-2027 provides for the generalization of plain packaging to vaping products during 2026. This measure will impact the packaging of e-liquids and devices. Anticipate by emphasizing in-store advice and customer experience over the visual appeal of packaging.

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Sales to minors and advertising

The sale of electronic cigarettes and e-liquids is strictly prohibited to minors under 18. Any direct or indirect advertising in favor of vaping is prohibited (TV, radio, press, billboards, internet). In stores, advice and demonstrations remain authorized for adult customers.

Good to know: the government is working with ANSES and HAS on a possible reduction of the maximum nicotine rate in e-liquids, which could take effect by the end of 2026. We are closely following these developments and will inform our partners of any regulatory changes impacting their business.

Why choose CBDeau PRO as a vape and electronic cigarette wholesaler?

CBDeau PRO is not a vape wholesaler like the others. Our dual CBD and vape expertise gives us a unique vision of the market and the needs of professionals. While most wholesalers limit themselves to an online catalog without support, we invest in content, advice, and commercial support to make every partner a successful merchant. If you also want to diversify your offer with CBD, discover our complete guide to choosing your CBD supplier.

Dual CBD + Vape expertise

We are one of the few wholesalers covering both universes. This means a single supplier, a single order, a single delivery for your entire assortment. Simplify your logistics and supplier relationships by centralizing your purchases with a partner who understands the complementarity of these two markets.

Permanent stock and 24-48h delivery

Our warehouses maintain a permanent stock on all our vape references. Order placed before 2pm, shipped the same day. We know that every day without stock is a day of lost revenue for you. Our logistics are sized so that this never happens.

Dedicated commercial advisor

Each partner benefits from a single point of contact who knows your store, your clientele, and your goals. Need help putting together your first assortment of electronic cigarettes? Advice on flavors that work in your area? Your advisor is there to support you on a daily basis.

100% compliant, 0% risk

All our vape products are TPD compliant, ANSES notified, and comply with current French regulations. We ensure permanent regulatory monitoring and proactively remove any product affected by legislative changes. Your peace of mind is our priority.

Our professional partners share their testimonials

"Since working with CBDeau PRO, my vape section has taken off. Their advice on JNR and OXVA products was decisive. 24h delivery is a real plus."

- Marc D., Tobacco shop manager (Paris)

"As a CBD specialist, I wanted to diversify into vaping. CBDeau PRO's expertise in both markets allowed me to build a coherent and profitable offer. I recommend!"

- Sophie L., CBD shop manager (Lyon)

Are you launching your vaping business?

Becoming a reseller of electronic cigarettes is a solid entrepreneurial opportunity in 2026. Whether you are a tobacconist wanting to diversify your offer, a CBD shop manager who wants to add vaping to their catalog, or an entrepreneur starting their business from scratch, we have the resources to support you.

Consult the guide: Opening a CBD and Vape shop in 2026

Your questions about electronic cigarettes wholesale

What is an electronic cigarette and how does it work?

An electronic cigarette (or e-cigarette, vape, ecig) is an electronic device that heats an e-liquid to produce inhalable vapor, without combustion or tobacco. It consists of a battery, a tank (or cartridge) containing the e-liquid, and a coil that heats the liquid. It is an alternative to tobacco adopted by more than 3 million French people.

What is the best electronic cigarette in 2026?

In 2026, the best electronic cigarettes for professionals to stock are: the OXVA Xlim Pro 2 DNA (best premium pod), the Vaporesso Luxe XR Max 2 (best versatile kit), the Aspire Nexi One Dual (best beginner pod, awarded at VapExpo) and the JNR Falcon X Plus / Aerox 32000 (best rechargeable puffs). The choice depends on your customer profile.

What is the difference between an electronic shisha and an electronic cigarette?

The electronic shisha (e-shisha) is designed to replicate the hookah experience: airy and open draw (DTL), high vapor production, wide drip tip, high-capacity battery (3000+ mAh) and generous tank. The classic electronic cigarette offers a tighter draw (MTL), closer to a traditional cigarette. Shisha e-liquids are generally VG-rich (70/30 or 80/20) to maximize vapor.

Are puffs banned in France in 2026?

Only disposable puffs (non-rechargeable battery + sealed cartridge) have been banned since February 26, 2025. Rechargeable puffs with rechargeable batteries, like the JNR models we distribute (Falcon X Plus, Aerox 32000, Joker, Panda), remain fully legal and compliant with French regulations. At CBDeau PRO, we only stock compliant products.

What is the minimum order amount for bulk electronic cigarettes?

At CBDeau PRO, we adapt to all professional profiles. We do not set a prohibitive minimum order amount because we believe in the progressive growth of our partners. Whether you are a small tobacconist testing vape or an established chain of stores, contact us to discover our flexible terms and volume-based discounts.

Which electronic cigarette flavors sell the best in stores?

Fruity flavors (strawberry, mango, watermelon, mixed berries) account for over 50% of sales and are the absolute best-sellers. Menthol and fresh flavors come in second, followed by shisha flavors (double apple, grape-mint) and classic tobacco. Gourmet flavors (vanilla, caramel) are gaining traction in the premium segment. The ideal mix varies by your geographic area and customer base.

How to recharge an electronic cigarette?

Recharging an electronic cigarette involves two aspects: recharging the battery (via USB-C cable, usually 1 to 2 hours for a full charge) and recharging the e-liquid (by replacing the pre-filled cartridge or filling the tank). Modern pods like the OXVA Xlim use very simple side-fill cartridges. As a retailer, mastering these basics allows you to advise your customers effectively.

Cheap electronic cigarette: how to offer competitive prices to your customers?

To offer a cheap electronic cigarette while maintaining your margin, the key is to choose the right wholesaler. At CBDeau PRO, our bulk purchase prices allow you to offer entry-level pods starting from 15 to 20 euros in store with a margin of 40 to 55%. The JNR rechargeable puffs are an excellent low-price entry product. Our tiered pricing rewards volume to maximize your profitability.

What is a box electronic cigarette and who is it for?

A box electronic cigarette is a rectangular mod that offers more power (up to 80-230W), greater battery autonomy, and advanced settings (variable wattage, temperature control). It is aimed at experienced vapers seeking advanced customization of their experience. As a professional, boxes represent a high-margin segment but with lower sales volume than pods.

Can you sell electronic cigarettes in a tobacco shop?

Yes, the sale of electronic cigarettes and e-liquids in tobacco shops is perfectly legal in France. Many tobacconists have successfully diversified their offerings by adding vape and CBD to their catalog. CBDeau PRO specifically supports tobacconists with tailored assortments, counter displays, and dedicated commercial terms. Check out our guide to opening a CBD shop for more information.

What are the most reliable electronic cigarette brands for a wholesaler?

In 2026, the most reliable brands for a wholesaler are OXVA (leader in pods, DNA technology), Vaporesso (complete range from pod to kit), Aspire (historical reference, weaning specialist), and JNR (leader in rechargeable puffs). These four brands offer complete market coverage, structured after-sales service, and impeccable compliance. CBDeau PRO distributes all four.

Vape wholesaler: what are the electronic cigarette market trends in 2026?

The major 2026 trends are: (1) the domination of pods that are compact and high-performing, (2) the rise of rechargeable puffs following the ban on disposables, (3) the growth of nicotine salts for a smoother hit, (4) the increasing demand for Made in France products, (5) the convergence of CBD + vape with CBD e-liquids, and (6) the upcoming plain packaging which will reshuffle in-store marketing strategies.

Ready to stock up on electronic cigarettes at the best pro prices?

Join the hundreds of professionals who trust CBDeau PRO for their supply of electronic cigarettes, puffs, e-liquids, and vape accessories. Access our complete vape catalog with wholesaler prices, real-time stock, and express delivery 24-48h anywhere in France. One supplier for CBD and vape: that's the CBDeau PRO promise.

Access the Vape Pro Catalog +33 (0) 3.88.83.34.11

CBDeau PRO — Your Vape and Electronic Cigarette Wholesaler

Head Office: 63 Rue de la Paix, 68480 Linsdorf, France

Telephone: +33 (0) 3.88.83.34.11

Email: contact@cbdeau.fr